It looks like Google\u2019s August Spam Update really shook up the search results \ud83d\ude01<\/p>\n
The first somewhat concrete figures regarding the impact of Google\u2019s August 2026 Spam Update have emerged.
\nSE Ranking analyzed 100,000 keywords in the U.S. across 20 different niches and compared ranking movements during the update to a typical period without confirmed Google updates.<\/p>\n
And the numbers are interesting.
\nDuring the Spam Update, 16.71% of URLs that were in the TOP 10 dropped out of the TOP 100.<\/p>\n
By comparison, during the control period, this figure was 9.2%.
\nIn other words, the number of pages that dropped from the Top 10 straight out of the Top 100 was approximately 82% higher than during a typical period.
\nAnother interesting point is that the movement wasn\u2019t just downward.<\/p>\n
SE Ranking recorded a 12% increase in the number of URLs in the Top 3 that hadn\u2019t even been in the Top 20 before the update.
\nIn other words, Google\u2019s search results were thoroughly shaken up: some dropped far beyond the 100th position, while others, on the contrary, shot up very quickly.
\nMoreover, this volatility was observed across all 20 niches analyzed.
\nIn the top 10, it ranged from 74.64% in Real Estate to 85.55% in Fashion & Beauty. At the same time, YMYL categories\u2014particularly real estate and healthcare\u2014proved to be among the relatively more stable ones.<\/p>\n
But there\u2019s an important point here.
\nThis data doesn\u2019t show exactly why Google penalized these sites.
\nSE Ranking did not conduct a detailed analysis of the URLs or domains that lost rankings, so it\u2019s not possible to conclude from this study that Google, for example, has started penalizing a specific type of content, backlinks, or spam techniques more severely.<\/p>\n
Similarly, we don\u2019t know whether the pages that fell out of the top 100 were deindexed or simply dropped below the 100th position.
\nBut the sheer scale of the shift is telling in itself.
\nA +82% increase in URLs that dropped out of the top 10 and fell outside the top 100 compared to a typical period\u2014that\u2019s no longer just standard search ranking turbulence.
\nSo if your rankings dropped sharply somewhere after the August update, I definitely wouldn\u2019t start rewriting half the site right away.<\/p>\n
First, you need to properly analyze the drop: which URLs lost their rankings, which search queries, which sites took their place, and whether there\u2019s any pattern among these pages.
\nBecause Google has seriously shaken up the search results. But exactly who and why\u2014that\u2019s the most interesting part for SEOs \ud83d\ude01<\/p>\n
#SEO #Google #SpamUpdate #GoogleUpdate #SEOTools<\/p>\n
Source on Telegram<\/p>\n","protected":false},"excerpt":{"rendered":"
It looks like Google\u2019s August Spam Update really shook up the search results \ud83d\ude01 The first somewhat concrete figures regarding the impact of Google\u2019s August 2026 Spam Update have emerged. SE Ranking analyzed 100,000 keywords in the U.S. across 20 different niches and compared ranking movements during the update to a typical period without confirmed […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-13509","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts\/13509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/comments?post=13509"}],"version-history":[{"count":0,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts\/13509\/revisions"}],"wp:attachment":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/media?parent=13509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/categories?post=13509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/tags?post=13509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}