{"id":3679,"date":"2022-07-19T21:26:55","date_gmt":"2022-07-19T18:26:55","guid":{"rendered":"https:\/\/new.seotools-blog.com\/?p=3679"},"modified":"2023-08-23T22:32:43","modified_gmt":"2023-08-23T19:32:43","slug":"seo-and-ppc-service-serpstat","status":"publish","type":"post","link":"https:\/\/seotools-blog.com\/en\/seo-and-ppc-service-serpstat-serpstat\/","title":{"rendered":"SEO and PPC service Serpstat"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Overview_of_SEO_and_PPC_service_Serpstat\"><\/span><span style=\"font-weight: 400;\">Overview of SEO and PPC service Serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The basis for successful promotion of web resources is a deep and systematic analysis of the current state of the site, competitors and target audience. Based on the information received, an effective strategy can be developed to achieve good results in the shortest possible time. To spend <\/span><b>site position analysis<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">SEO specialists use different tools. \u041b\u044c\u0432\u0438\u043d\u0430\u044f \u0434\u043e\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u0440\u0438\u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 Netpeak \u2013 Serpstat. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_serpstat_and_who_is_interested_in_using_it\"><\/span><span style=\"font-weight: 400;\">What is serpstat and who is interested in using it<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the very beginning of<\/span> <b>serpstat<\/b><span style=\"font-weight: 400;\"> was developed and used by Netpeak as an internal SaaS tool. It appeared in 2013 under the name Prodvigator. The product turned out to be so popular that in just a month the project became independent, and two years later it grew into a subsidiary. After gaining independence, the project was actively developed, moved to Western markets and changed its name. Current <\/span><b>seo-specialists<\/b><span style=\"font-weight: 400;\"> they know it well under the name Serpstat. It is difficult to imagine that one of the professionals in the field of promoting web resources did not know about this service and did not know how to use it. If you plan to work in Internet marketing, one of the conditions for many employers for employment is knowledge of the service and the ability to work with its key tools. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u043e\u0431\u0437\u043e\u0440 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 serpstat \u0434\u043b\u044f seo \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u043e\u0432 | \u0441\u0435\u0440\u043f\u0441\u0442\u0430\u0442 \u0434\u043b\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KahbnT_x4FA?start=22&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This tool is actively and professionally used by<\/span> <a href=\"https:\/\/seotools-blog.com\/en\/\"><span style=\"font-weight: 400;\">seo tools<\/span><\/a>.<span style=\"font-weight: 400;\">, which allows us to make an overview for our readers and give some tips on how to use the service. Using <\/span><b>serpstat, analysis of competitors<\/b>, <span style=\"font-weight: 400;\">site positions, keywords and other data is complete and sufficient for the successful promotion of any resource.<\/span><\/p>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/serpstat.com\/files\/img\/56\/1574671125.805.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_features_in_the_serpstat_service\"><\/span><span style=\"font-weight: 400;\">Key features in the serpstat service <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0423\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0430\u044f<\/span><b> \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430 <\/b> <span style=\"font-weight: 400;\">initially had a lot of interesting features, specializing in the analysis of search results, site semantics and contextual advertising. Today <\/span><b>serpstat<\/b> <span style=\"font-weight: 400;\">allows you to conduct a qualitative analysis not only of your site, but also of competing resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specialists of the company<\/span> <b>seotools<\/b><span style=\"font-weight: 400;\"> note that during its existence the service has acquired additional features. New chips are also useful and interesting from the point of view of a comprehensive analysis of a web resource.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Key features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">New chips<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Internal audit of the Internet resource<\/span><\/td>\n<td><span style=\"font-weight: 400;\">An extension that allows you to get information about the key indicators of the resource without leaving the browser<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Domain ratings based on the results of advertising and search results<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Checking external links<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Section &#8220;Blogs&#8221; with a lot of useful information on the topic of SEO-promotion and promotion of resources<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Analysis of user queries and keywords, compiling a semantic core<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Section with examples of projects, which describes real examples of achieving goals through the use of the service<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tracking the positions of the resource we are interested in in the search results<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Educational webinars, free tutorials, checklists and instructions for business owners, online marketing agencies, SEO, PPC and content professionals <\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Conducting an audit of the resource for technical optimization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Update log<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">This is not a complete list of all sections and features of this site. There is even a section with information about the salaries of marketing professionals. If you want to make sure you&#8217;re getting paid enough, you can go to the Salary Rankings section and check.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1588 \" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools.jpg\" alt=\"serpstat\" width=\"661\" height=\"318\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Serpstat_website_promotion_platform_for\"><\/span><span style=\"font-weight: 400;\">What is Serpstat website promotion platform for?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, the service has a large number of tools and can be useful not only for<\/span><b>SEO specialists<\/b><span style=\"font-weight: 400;\">. The functions of the service are successfully used by copywriters, viewing <\/span><b>analysis of key phrases through serpstat<\/b>, <span style=\"font-weight: 400;\">PPC managers, marketers, etc. The popular Ukrainian<\/span> <b>website promotion platform<\/b> <span style=\"font-weight: 400;\">has sufficient functionality to carry out the following actions with its help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">find out the position of the site in the search results;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">determine traffic by the position of key queries in the search results;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>analyze key phrases<\/b><span style=\"font-weight: 400;\">through serpstat<\/span><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">form the semantic core of a resource;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze resources competing with you in advertising and search results;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">find keywords for further work on promotion;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conduct text analytics to find the keywords you missed to make it easier for copywriters and content specialists;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze the relevance of your resource pages for certain queries;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze external links;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conduct an<\/span> <b>SEO audit<\/b> <span style=\"font-weight: 400;\">of the entire web resource or its individual pages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The functional diversity of the service allows you to completely cover most of the needs for analytical data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the main set of functions, you can use tools such as domain comparison, competitor analysis in one package, and sitemap development. <\/span><\/p>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/serpstat.com\/files\/img\/47\/1574671038.2326.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_conduct_competitor_analysis_through_serpstat\"><\/span><span style=\"font-weight: 400;\">We conduct competitor analysis through serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a tool to<\/span> <b>promote the Serpstat website<\/b> <span style=\"font-weight: 400;\">performs a lot of necessary work, allowing you to optimize many processes for collecting and analyzing data. One of the most important steps in the process is to study competitors, their strengths and weaknesses. With a tool like serpstat<\/span><span style=\"font-weight: 400;\">, <\/span><b>analysis of competitors<\/b><span style=\"font-weight: 400;\"> performed quite quickly and easily. The list of competing resources is determined by finding sites that are promoted for similar or similar keywords. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u041e\u0431\u0437\u043e\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f SEO \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f Serpctat | \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0434\u043b\u044f PPC \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0441\u0435\u0440\u043f\u0441\u0442\u0430\u0442 | seo tools\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h2O8WSqla54?start=231&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_search_for_competitors_through_serpstat\"><\/span><span style=\"font-weight: 400;\">How to search for competitors through serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main advantage of working with the service is the automation of all processes. To find competitors on the Web with your site, just follow a few simple steps. Company specialists <\/span><b>seotools<\/b> <span style=\"font-weight: 400;\">talk about several basic ways to find competitors using Serpstat tools.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Enter the <strong>URL of the resource<\/strong> whose competitors you want to find in the search bar and click the &#8220;Find&#8221; button.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1605 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools1.png\" alt=\"\" width=\"923\" height=\"116\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Literally in a second, a summary report will appear on the screen, where a separate block will indicate a list of the main competitors with the following data for each: the number of keys, relevance and visibility. <\/span><span style=\"font-weight: 400;\">Users can edit the list offered by the service by deleting or adding resources. For example, it makes no sense for a small household appliances store to analyze the site rozetka.ua as a competitor. But the regional sites of stores from your region should be added, since they are direct competitors.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You can find competitors by entering a<\/span> <b>key phrase<\/b><span style=\"font-weight: 400;\">e.g. &#8220;buy a sofa&#8221;. Select the search engine through which the analysis will be performed and click the &#8220;Find&#8221; button. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1608 aligncenter\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools-2.png\" alt=\"\" width=\"766\" height=\"341\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are the two main ways, using which you can quickly display the main competitors in the table and get key indicators for them. Such <\/span><b>the ability to make a SEO audit<\/b> <span style=\"font-weight: 400;\">of a site in the context of competitors is necessary for all types of businesses and is widely used by marketers from different companies.<\/span><\/p>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/serpstat.com\/files\/img\/93\/1574671101.8122.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_analysis_with_serpstat\"><\/span><span style=\"font-weight: 400;\">Keyword analysis with serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The service from its very inception provides an opportunity<\/span> <b>to make an SEO audit of the site<\/b><span style=\"font-weight: 400;\"> according to different parameters. We have already talked about competitor analysis. Another, no less important step in preparing for the development of a marketing promotion strategy is the formation of a semantic core for your resource.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c serpstat | \u0441\u0435\u0440\u043f\u0441\u0442\u0430\u0442 \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u0439\u0442\u0430 | \u0441\u0435\u043e \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u0430\u0439\u0442\u0430\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2KDZg2t3sRk?start=24&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">To form a high-quality core, it is necessary to<\/span> <b>analyze key phrases through serpstat<\/b><span style=\"font-weight: 400;\">, determine their frequency for each region. If you are already registered with the service, just enter one of the key phrases in the search bar. Next, you will receive a summary report with the following sections:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">selection of phrases;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">similar phrases;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search hints;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search questions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leader pages;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">competitors. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By going through the menu items on the left side of the page, you can view and analyze the received data in more detail. In a word, you only need to enter one phrase and <\/span><i><span style=\"font-weight: 400;\">the website promotion platform<\/span><\/i> <span style=\"font-weight: 400;\">will do all the work for you<\/span>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Selection_of_key_phrases\"><\/span><span style=\"font-weight: 400;\">Selection of key phrases<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order not to rack your brains for a long time and not to invent which keys to use for the text content of the pages, just enter one phrase and the service will display at least 10 search query options. You can sort them by difficulty, frequency, cost and competition in <\/span><b>PPC<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1611 \" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools3.png\" alt=\"\" width=\"796\" height=\"330\" srcset=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools3.png 943w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools3-300x124.png 300w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools3-768x318.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Similar_phrases\"><\/span><span style=\"font-weight: 400;\">Similar phrases<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this section, the user will receive advanced options for the main key. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1614 \" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-4.jpg.png\" alt=\"\" width=\"821\" height=\"343\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_hints_and_search_questions\"><\/span><span style=\"font-weight: 400;\">Search hints and search questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Often the search engine gives hints to the user when he enters his query into the search box. They should also be used when working with content generation. We also remember the questions that users write when they are looking for a particular product on the Internet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of selecting keys to<\/span> <a href=\"https:\/\/serpstat.com\/ru\/?ref=1242144\"><b>promote the site, Serpstat<\/b><\/a> <span style=\"font-weight: 400;\">is an indispensable tool.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leading_pages_and_competitors\"><\/span><span style=\"font-weight: 400;\">Leading pages and competitors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, you can\u2019t do without studying competitors and serpstat<\/span> <span style=\"font-weight: 400;\">also succeeded in this matter. By entering only one phrase in the search bar, the user receives information about which sites and pages use it in their texts, which of them are leaders in the search results ranking. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1617 \" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools5.png\" alt=\"\" width=\"803\" height=\"334\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_select_keywords_for_different_purposes\"><\/span><span style=\"font-weight: 400;\">We select keywords for different purposes <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By analyzing key phrases, you can see a summary report with the following data: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">keywords for<\/span> <b>SEO<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">keywords for<\/span> <b>PPC<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">the service also provides a trend chart for the<\/span> <b>keyword<\/b> you entered<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1620 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-6.png\" alt=\"\" width=\"843\" height=\"410\" srcset=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-6.png 843w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-6-300x146.png 300w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-6-768x374.png 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Link_profile_analysis_with_serpstat\"><\/span><span style=\"font-weight: 400;\">Link profile analysis with serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is known that the external optimization of the site is no less important than the internal one. The main component of external optimization is the formation of a link profile. It consists of links that lead to resource pages from third-party sources. The mass of external links is one of the main ranking factors and has a positive impact on the place of the resource in the search results. Webmaster or <\/span><b>An SEO optimizer<\/b> <span style=\"font-weight: 400;\">should regularly monitor new and existing links in order to get rid of irrelevant links in time and prevent overspam.<\/span><\/p>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/serpstat.com\/files\/img\/56\/1574671125.805.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For existing sites, it is rational to<\/span><b>analyze the link profile using serpstat<\/b><span style=\"font-weight: 400;\">, since the service has a module specially provided for this. The tool provides the ability to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">timely detect and evaluate new reference sites;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze links of competitors from the top and their anchor lists;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze the quality and naturalness of links;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">control the dynamics of increasing the number of links.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All this can be done using the Serpstat service. In addition, the owner company has more than one trillion backlinks that can be purchased for an adequate fee. By contacting serpstat, you can get a discount coupon for ordering a complex service.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u0440\u0432\u0438\u0441 Serpstat | \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0441\u0435\u0440\u043f\u0441\u0442\u0430\u043f\u043e\u043c\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/97MEeE00qo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_you_need_to_monitor_the_positions_of_serpstat\"><\/span><span style=\"font-weight: 400;\">Why do you need to monitor the positions of serpstat <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Among the many functionalities of the service<\/span> <b>serpstat<\/b><span style=\"font-weight: 400;\"> \u201cPosition monitoring\u201d should be singled out separately. Thanks to this section, the process of monitoring how the site is moving in search results through key phrases is greatly simplified. To start monitoring serpstat positions, you need to do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">create a project;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">designate regional positions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">specify the search results base;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prescribe key phrases for monitoring. As a rule, the service offers its own list of keywords that, in its opinion, are the most suitable for a particular resource. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1623 \" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-7.png\" alt=\"\" width=\"861\" height=\"316\" srcset=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-7.png 823w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-7-300x110.png 300w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-7-768x282.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Promotion specialists can check the relevance of the positions of any resource in all Google and Yandex regions. The service is equipped with a unique filter system, thanks to which you can receive information regarding changes in the positions of both individual pages and their groups. In addition, there is the possibility:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">track changes in the positions of competitors;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">find out what is the source of traffic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">assess the potential of your resource;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compare your positions with the positions of competing resources and find new ways to move to the top of search engines. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This section is not available in the free version, you can use it only in one of the paid versions. In order to find out what features and at what cost will be available in <\/span><b>serpstat<\/b>, <span style=\"font-weight: 400;\">view the existing<\/span> <b>tariffs<\/b> on the <span style=\"font-weight: 400;\">official website of the service.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u043a\u0430\u043a \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c \u0443\u043f\u0443\u0449\u0435\u043d\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 | \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0441\u0430\u0439\u0442\u0430 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c serpstat\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v-P3rGw3njk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analysis_of_site_positions_using_the_Serpstat_service\"><\/span><span style=\"font-weight: 400;\">Analysis of site positions using the Serpstat service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The service is a fairly powerful tool that provides tremendous assistance to promotion specialists in their daily work. In addition to the fact that you can regularly carry out <\/span><b>position monitoring, serpstat <\/b><span style=\"font-weight: 400;\">provides ample opportunities for evaluating different data. To do this, on the main page, you must enter the domain name of the site that you plan to assign to the study. For example, <\/span><a href=\"https:\/\/weather.com\/\/\"><span style=\"font-weight: 400;\">weather.com<\/span><\/a><span style=\"font-weight: 400;\">. After a few seconds, you can view the result of data processing by the service with analysis:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pages;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">keywords and search queries;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">resource visibility. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition<\/span>, <b>the analysis of site positions<\/b><span style=\"font-weight: 400;\"> includes the ability to view backlinks. And also the interested person can find out which pages of the resource are the most promoted. In a word, for <\/span><b>Serpstat website promotion <\/b><span style=\"font-weight: 400;\">is an ideal tool, which is why it is popular among SEO professionals. \u0414\u0430\u043b\u0435\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0440\u044f\u0434 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0445\u043e\u0434\u044f\u0442 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1626 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-8.png\" alt=\"\" width=\"698\" height=\"452\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_ability_to_do_a_SEO_audit_of_the_site_using_Serpstat\"><\/span><span style=\"font-weight: 400;\">The ability to do a SEO audit of the site using Serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main value of this service is that it provides<\/span> <b>an opportunity to make an SEO audit of the site.<\/b><span style=\"font-weight: 400;\"> without resorting to additional services. Almost all the necessary information with the analysis of the received data can be obtained by a promotion specialist through serpstat: analysis of competitors,<\/span> <span style=\"font-weight: 400;\">position monitoring, link profile analysis, keyword analysis, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with any resource begins with collecting information about its current state. Such information is the starting point of progress and helps to identify weaknesses that require more effort to work on. The audit function provides an opportunity to deeply analyze your site and get data on the crawling depth, the number of pages, and detect errors that hinder promotion. Studio <\/span>seo tools <b>Serpstat<\/b><span style=\"font-weight: 400;\">is also used for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">determining the server response time;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search for empty links and non-existent pages;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">checking for an SSL certificate and an HTTPS version of the resource;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">detection of errors in layout and code, etc. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The audit function is not available in the free version of the service. You will have to pay one of the tariff packages to use it.<\/span><br \/>\n<a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/serpstat.com\/files\/img\/20\/1574671685.8434.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_audit_sections_in_Serpstat\"><\/span><span style=\"font-weight: 400;\">Site audit sections in Serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This function is quite voluminous, since the audit includes information about various parameters of your site. We propose to consider what data can be obtained from its different sections.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Chapter<\/span><\/td>\n<td><span style=\"font-weight: 400;\">What can you find out<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Response codes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">This section contains information about pages that, for one reason or another, load poorly or do not load at all. The data is presented as the name of the error and a link to the page with the error.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Meta tags<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The service checks the Title, Description and gives its opinion on them along with links to the relevant pages<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Titles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">From this section, you can know where the sequence of headers is broken or they are missing as such<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Redirects<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shows information about the page to which the links lead, the number of pages and redirect codes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Indexing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Here you can check the site for the presence of closed pages for indexing, &#8220;canonical&#8221; tag errors and media elements.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Links<\/span><\/td>\n<td><span style=\"font-weight: 400;\">This section provides data on the number of external links for each individual page of the resource<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Server Settings<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Information about the presence of technical errors, for example, the absence of an ssl certificate<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Loading time<\/span><\/td>\n<td><span style=\"font-weight: 400;\">How long does it take for pages to load?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">As we have already said, this Serpstat service tool is available only in a paid version. To choose the right package for yourself, you need to go to the page <\/span><b>Serpstat tariffs and<\/b>\u00a0<span style=\"font-weight: 400;\">read their description.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1629 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-9.png\" alt=\"\" width=\"711\" height=\"374\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Service_for_website_promotion_Serpstat_additional_features\"><\/span><span style=\"font-weight: 400;\">Service for website promotion Serpstat: additional features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since its inception, the service has been constantly developing and today you can not only<\/span> <b>analyze the link profile using serpstat<\/b><span style=\"font-weight: 400;\"> or analyze resource positions. In addition to the extensive functionality of Serpstat for SEO analytics, the resource has an excellent service. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in the &#8220;Blogs&#8221; section, new articles and studies on the topic of information technology regularly appear, which will be of interest not only to SEOs, but also to ordinary people who are interested in new directions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to work with the service, you do not need to undergo special training &#8211; everything is in the knowledge base of the site and the FAQ section. In addition, new videos about working with different tools are regularly released on the YouTube channel. You can easily learn how to use the service in your work and perform even the most complex tasks on your own. <\/span><span style=\"font-weight: 400;\">site position analysis<\/span><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">round-the-clock technical support quickly provides answers to user requests and helps to solve emerging problems;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">all reports can be converted to a format acceptable to you;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">many options are accompanied by brief descriptions and instructions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The range of Serpstat tools is constantly expanding, and programmers regularly add new features for promotion and digital marketing specialists. <\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Solving_the_tasks_set_for_promotion_with_Serpstat\"><\/span><span style=\"font-weight: 400;\">Solving the tasks set for promotion with Serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After reviewing the main<\/span> <span style=\"font-weight: 400;\">Serpstat tools<\/span><span style=\"font-weight: 400;\"> you can determine how this service can cope with the tasks assigned to it. We can say that this is a necessary and useful service that allows specialists to use it to obtain information: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about resources competing for top positions in search results. And also get all the necessary data about them and conduct a comparative analysis;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about the semantic core of competing sites;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about the best options for search queries and key phrases for working with the content of your resource;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about the relevant market segment and popular trends in it;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about content that generates traffic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">about ways of possible technical optimization of your site, etc. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The service cannot be called a universal solution to all problems associated with website promotion. However, it has a lot of functionality that is given to the user immediately and for free. The service is fast, convenient, and easy to use even for beginners. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A variety of tariff plans and the opportunity to get a<\/span><b>\u00a0Serpstat discount coupon<\/b> to\u00a0<span style=\"font-weight: 400;\">make the service accessible to businesses of any size. It can be used free of charge by owners of one-pagers and can be purchased for a small monthly fee by companies that own large Internet resources. <\/span><\/p>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/serpstat.com\/files\/img\/93\/1574671101.8122.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Serpstats_tariffs\"><\/span><span style=\"font-weight: 400;\">What are Serpstat&#8217;s tariffs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The service can be used free of charge; for a simple analysis of small sites, a limited number of functions may be quite enough. However, if you want to use the service professionally, work with a team and do things like <\/span><span style=\"font-weight: 400;\">Serpstat position monitoring<\/span>, <span style=\"font-weight: 400;\">you will have to use one of the tariff packages.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Tariff plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cost, $ per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Description<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lite<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ideal for freelancers, entrepreneurs and small companies. Includes a set of 30 analysis tools<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Standard<\/span><\/td>\n<td><span style=\"font-weight: 400;\">104<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Used by marketing agencies, can be used by a team of 3 users, allows you to create branded reports<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Advanced<\/span><\/td>\n<td><span style=\"font-weight: 400;\">209<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Suitable for large marketing agencies and in-house teams. 5 people can work with the service at the same time<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Enterprise<\/span><\/td>\n<td><span style=\"font-weight: 400;\">349<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tariff package for professionals, large companies, 7 users can work simultaneously<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">More detailed information about each tariff package can be found on the official website of the product. The corresponding page contains detailed information about the capabilities of each tariff plan. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1632 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/screenshot_10.png\" alt=\"\" width=\"750\" height=\"340\" srcset=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/screenshot_10.png 750w, https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/screenshot_10-300x136.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The development company is very loyal to users who want to use its product. Therefore, anyone can get <\/span><b>serpstat discount coupon<\/b>, <span style=\"font-weight: 400;\">subject to certain conditions<\/span>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_a_discount_coupon_from_serpstat\"><\/span><span style=\"font-weight: 400;\">How to get a discount coupon from serpstat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If<\/span><b>serpstat rates<\/b> <span style=\"font-weight: 400;\">seem high to you and you want to perform the service at a lower price, you can get a discount coupon. This can be done in several ways.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through a referral program. Partners of the developer company can earn about 30% of all fees of users who have registered using the referral link. You get bonuses for all referrals who made a payment for using the service. Received bonuses can be calculated for your tariff plan. You, as a referral partner, are provided with all promotional materials, landing pages, and managerial support. Your audience also receives bonuses in the form of test access and discounts. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discount for long-term use. When paying for a period of 3 months, you can get a discount from 5 to 20%, depending on the number of months. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of a special program for educational centers. Universities, Internet marketing courses, educational centers, etc. can count on free access to the Serpstat service for the period of student study. This program also provides support from the company through Customer Success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">affiliate program for bloggers and opinion leaders. If you have your own large social media audience associated with online promotion and digital marketing, you can become a brand ambassador. What does it give you? In exchange for publications describing your experience of using the service, you can get the manager&#8217;s support in the process of preparing the material, a referral link, promotional codes, personal discounts for your audience, and free access. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Thus, using one of the options for cooperation with the company, you can not only<\/span> <b>analyze the link profile using serpstat for <\/b><span style=\"font-weight: 400;\">free, <\/span><span style=\"font-weight: 400;\">but also earn money on its use.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Seotools_experience_in_niche_analysis_and_launching_a_new_service\"><\/span><span style=\"font-weight: 400;\">Seotools experience in niche analysis and launching a new service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Serpstat<\/b> <span style=\"font-weight: 400;\">service<\/span> <span style=\"font-weight: 400;\">is widely used by<\/span> <b>SEO<\/b><span style=\"font-weight: 400;\"> Tools in daily work with client sites. Therefore, we know this tool well from the inside, we have studied and applied its capabilities to promote various resources. An example of the use of this service by a company <\/span><b>seotools<\/b><span style=\"font-weight: 400;\"> can be called the release of a new service to the market by one of the clients. Among the initial stages of this process was the development of a strategy for promoting the service. Using the Serpstat service, we conducted a basic analysis and determined:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a list of prevailing requests on the selected topic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">list of main competitors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on the information received, a development strategy was built. In the process of work, the following actions were performed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">an assessment of the state and positioning of competitors in the selected niche;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">calculated indicators for visibility, traffic, etc. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a result, we got a clear picture of the current state of the market and determined the vectors for promoting our product at least to the level of competitors. A comprehensive audit conducted with the help of the Serpstat service allowed us to identify the key features of the niche and identify the main competitors, and create an effective SEO promotion strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instructions_for_monitoring_site_positions_from_seo_tools\"><\/span><span style=\"font-weight: 400;\">Instructions for monitoring site positions from seo tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you decide to purchase one of the paid positions monitoring packages<\/span>, check out the recommendations for working with the section from <b>seo tools<\/b> <span style=\"font-weight: 400;\">to get the most out of it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1635 alignleft\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/screenshot_11.png\" alt=\"\" width=\"491\" height=\"315\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We want to note right away that if you are already tracking the positions of your resource in another service, then you can simply transfer your projects to Serpstat. How to do this &#8211; the technical support of the service will tell you. It is enough to write them a letter with the corresponding request. We checked it works. Why is it profitable to work with position monitoring in Serpstat? Tracking positions is much easier and faster, it is possible to import keywords, dividing them into groups depending on the topic. You can also monitor the positions of competitors using the same keys. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_new_project\"><\/span><span style=\"font-weight: 400;\">Create a new project<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can do this in several ways: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">through the main page. To do this, you need to enter the domain in the search bar and press the &#8220;Search&#8221; and &#8220;Track domain&#8221; buttons in turn;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">through the summary report and the &#8220;Start position monitoring&#8221; button. As a result, you will see a window in which you can enter the name of the project, and then confirm its creation;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">through the project board, on which the &#8220;Track Positions&#8221; button is located. you can also create a new project through the gear icon in the upper right corner of the dashboard. <\/span><\/li>\n<\/ul>\n<p><a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/serpstat.com\/files\/img\/93\/1574671101.8122.png\" alt=\"Serpstat\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Setting_up_the_project\"><\/span><span style=\"font-weight: 400;\">Setting up the project<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just creating a new task for the service is not enough, you need to make the appropriate settings. Then you can count on a full and reliable result. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">General settings determine how the tracking will be carried out, resource mirrors, and competing pages are registered. If at this moment you do not have information about competitors, you can also find them using the resource through the &#8220;Site Analysis&#8221; section. Also, in general settings, it is prescribed how often it is necessary to perform monitoring: daily, once a week, or on certain days of the month. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search regions will require you to specify which search engine will be analyzed. Depending on which system you choose, the set of available countries and cities will depend. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to choosing a search region, the service also offers to select the type of issue. Paid search results are analyzed separately from organic search results. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1638 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpstat_seo_tools-12.png\" alt=\"\" width=\"714\" height=\"276\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adding_keywords\"><\/span><span style=\"font-weight: 400;\">Adding keywords <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before submitting your project for monitoring, you need to add keywords to it. Keys must meet the following requirements: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">be at least 35 characters;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key phrases should not contain more than 7 words. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can add keywords and phrases manually, use the list provided by the service, or import them from your own file. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phrases are added to the project with the target URL and tags. For small projects, it is not necessary to write tags, but when working with large resources, it is necessary to write tags, otherwise, the reliability of the results will be doubtful. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all the settings are made, the site is immediately sent for monitoring. But the next check will be carried out according to the schedule you set. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1641 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools13.png\" alt=\"\" width=\"746\" height=\"328\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Position_monitoring_reports\"><\/span><span style=\"font-weight: 400;\">Position monitoring reports <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the results of the Serpstat service, the user receives such reports. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All about keywords, phrases, and their positions. You can see which ratings have increased and which, on the contrary, have fallen, which have remained unchanged, which phrases have made it to the top, and which ones have left it. In addition, you can view various graphs, filtering information according to different parameters, depending on your needs. This report provides information about the place of the resource in the search results, taking into account key phrases. You can select a report for one day and find out how the resource location changed during the day. Or set a specific period and view a report on it. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All about competitors. This report provides information on changing the position of the<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ranking resources, traffic distribution, and keywords they use. You can choose the number of domains you need, but remember that to analyze more than a hundred sites, you should use the API.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The page report determines how much the link you are interested in matches the one displayed in the search results. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Thus, the service allows you to get all the necessary information about your resource and competitors in order to build an effective promotion strategy based on the data received. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1644 size-full\" src=\"https:\/\/seotools-blog.com\/wp-content\/uploads\/2022\/07\/serpsatat_seotools-14.png\" alt=\"\" width=\"725\" height=\"325\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Seo_tools_recommend_using_Serpstat_for_link_analysis\"><\/span><span style=\"font-weight: 400;\">Why Seo tools recommend using Serpstat for link analysis <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the leading SEO ranking factors is the presence of backlinks. Experts <\/span><b>seo tools<\/b> <span style=\"font-weight: 400;\">believe that in the process of link analysis it is necessary to pay attention to the quality of the data obtained for analysis. Here are some tips from our experts: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">check the number of domains to determine which links are cross-cutting;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">study how the amount of link mass changes. It is good when there is a smooth positive dynamics without sharp jumps in plus or minus;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compare the dynamics of the link mass of your resource with competitors. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Serpstat is ideal for all these tasks. In addition to the usual reports on incoming and outgoing links, anchors, referring and outgoing domains, and leader pages, which are typical for many services, the service has a number of unique tools. Thanks to them, you can get information about link re-crawling, donor crossing, redirecting, and malicious domains. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_Recrawl\"><\/span><span style=\"font-weight: 400;\">Link Recrawl<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use this tool if you need to check purchased SDR links. Such a check will help to exclude, in which cases, with negative consequences. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Donor_Crossing\"><\/span><span style=\"font-weight: 400;\">Donor Crossing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With this tool, you can check several domains in parallel. As a result, it is possible to obtain information about which donors are common and which are unique for each of the analyzed resources. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domain_redirect\"><\/span><span style=\"font-weight: 400;\">Domain redirect<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to find out which of your competitors is buying drops in order to stick them to your resource, use this tool. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Malicious_domains\"><\/span><span style=\"font-weight: 400;\">Malicious domains<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This tool provides information about questionable resources that submitted a link to your site. <\/span><span style=\"font-weight: 400;\">If you have just stepped onto the path of working in the field of Internet marketing and SEO promotion, you cannot do without a good tool for conducting various kinds of analysis. Serpstat is a unique and multifaceted service that provides many opportunities for collecting data and building reports based on it. Proper use of all its features will provide you with all the necessary information that you need to develop an effective marketing strategy to promote your resource. And if in the course of work, you have any questions about the capabilities and operation of the service, you can always contact technical support. a big plus for the Serpstat team for the fact that technical support is available not only to users of a paid subscription.<\/span><br \/>\n<a title=\"Serpstat\" href=\"https:\/\/serpstat.com?ref=1242144\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/serpstat.com\/files\/img\/48\/1574671472.7255.png\" alt=\"Serpstat\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview of SEO and PPC service Serpstat The basis for successful promotion of web resources is a deep and systematic analysis of the current state of the site, competitors and target audience. Based on the information received, an effective strategy can be developed to achieve good results in the shortest possible time. To spend site [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-3679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tool"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts\/3679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/comments?post=3679"}],"version-history":[{"count":1,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts\/3679\/revisions"}],"predecessor-version":[{"id":6287,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/posts\/3679\/revisions\/6287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/media\/3874"}],"wp:attachment":[{"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/media?parent=3679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/categories?post=3679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotools-blog.com\/en\/wp-json\/wp\/v2\/tags?post=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}